Tag Heuer tells the story of the creation of its luxury watches

Background

Foundedin 1860 in Saint-Imier, Switzerland, TAG Heuer is aniconicwatchmaking house, renowned for its luxury timepieces combining performance, innovation andsporting elegance.With a heritagedeeply rooted in the world of motor racing and precision timekeeping, the brand has established itself as an essential reference for lovers of fine watchmaking and speed enthusiasts.

With buying patterns becoming increasingly digital, TAG Heuer wanted to tell the story of its iconic models on its website through the voice of its heritage manager.

The aim? Establish a bond of trust andauthenticitywith its community of customers.

Committed to passing on its watchmaking expertise and embodying its values, the company turned to EKOO to integrate audio capsules on its website, to give a voice to its experts and tell the story of its exceptionaltimepieceswith accuracy and passion.

The project

To enrich the online customer experience, TAG Heuer has integratedaudiocapsules on certain product pages of its English-language website. Thesecapsulesoffer an exclusive immersion into the brand's watchmaking universe.

- Watchmaking know-how and manufacturing processes

These capsules offer a behind-the-scenes look at production, highlighting the work of TAG Heuer artisans and engineers.thework of TAG Heuer's craftsmen and engineers. They explain the manufacturing techniques and materials used to create exceptional watches.

- History and design ofemblematic models

Audio vignettes detail the origins and evolution of iconic watches such as the Monaco, Carrera and Aquaracer.Theyexplore the inspirations behind their designtheir design, the technical innovations they introduced and their impact on the watchmaking industry.industry.

Thanks to these audio capsules, TAG Heuer offers a more immersive digital experience, strengthening the emotional bond with its customers and promoting its heritage and expertise.

The results

Significant increase in the time visitors spend on product pages, thanks to rich, immersive audio content.
Enhanced quality of user experience, strengthening brand loyalty and product understanding.
Positive impact on search engine optimization (SEO), with improved visibility on search engines.
Strengthening ties with an international community of discerning enthusiasts and collectors.

🎧 Listen to our audio features on the TAG Heuer website

TAG HEUER AQUARACER PROFESSIONAL 300 DATE

TAG HEUER MONACO CHRONOGRAPH

EKOO at our customer's

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