Customer story: Felor improves understanding and use of its products with audio advice

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Felor improves understanding and use of its products with audio advice

Background

Felor is a brand specialized in the production of technical paints, renowned for the quality and durability of its products. However, the product pages on Felor's website look very similar, and their presentation is often perceived as not very commercial. As part of the redesign of their website, Felor decided to involve its customer and sales teams in explaining the specifics of each product and providing detailed application advice.

The project

To improve the clarity and attractiveness of their product pages, we set up audio features on their website:

The customer and sales teams have recorded explanatory audio capsules. These audios detail the technical characteristics of the paints, optimal application methods, and precautions to be taken to ensure correct use.
Each product page has been redesigned to be more engaging and informative. Audio tips make it easy for customers to understand the specifics of each paint type and choose the product best suited to their needs.

The results

Building on the initial success, the audio devices have been deployed on all Felor paint ranges.
Customers expressed a better understanding of the products and greater confidence in using them thanks to the audio tips. Audios have significantly enriched the user experience

Listen to our audio devices at Felor:

Rustproof paint

Feldur Rustproofing Grey and beige