Nowadays, you have to write all the texts on your website with precision to stand out and try to gain a few places in Google. But this leads to a situation where all commercial websites look the same. At a time when competition is fierce and your customers are demanding in terms of content quality, we reveal some tips to create THE different website that will keep your customers coming back.
How to create a website that is different from your competitors?
Is your SEO text finally finished? The bad news is that you're only at the first step of the staircase to becoming the site that your customers will love and recommend as a good deal! Here are the best tips for becoming a digital love brand!
#1 OPTIMIZE THE CONTENT OF YOUR PRODUCT PAGES WITH BEAUTIFUL PHOTOS
If you are a product designer, don't forget to focus on the quality of the photos!
People don't like to read because it takes effort, especially if it's to read your compressed block of text that you've worked hard to optimise for SEO. So give way to the magic of images and tell the story of your product with photos that tell the world of your brand and allow your customer to project themselves with inspiring photos.
DNVB BERGAMOTTE, a specialist in the delivery of flowers and plants, takes particular care with the quality of its photos to enhance its bouquets to such an extent that this brand has succeeded in establishing a singular BERGAMOTTE style, allowing this start-up to stand out in an already competitive environment.
#2 OPTIMIZE THE CONTENT OF YOUR WEBSITE'S CATEGORY PAGES WITH GENEROUS CONTENT
Many marketing managers invest huge budgets to get customers and influencers talking about them. This egocentric "tell them you love me" approach has more and more limits and is not fooling anyone.
What if brands started thinking about how to please their customers and communities first?
Whether you are a young brand or an established brand, there is bound to be content that can be of service to your customers that you can offer as a service to them. In most cases this content helps your teams to strengthen your expertise!
Do you distribute cosmetics? Publish do-it-yourself routines and cosmetics! And don't worry about selling less! Give before you receive, your customers will be more than grateful. Peaulette regularly publishes articles and DIY recipes of do-it-yourself cosmetics on its instagram account Peaulette Boutique
Do you sell home accessories? Propose recipes that will showcase your products! The Zodio brand has created a platform: the Zodiosphere, which rewards customers who publish an article on recipes or product favorites with loyalty points. These points are then transformed into a loyalty check. And the icing on the cake, this system promotes natural referencing which generates more than 50% of free qualified traffic on its platform which is of course linked to the merchant site.
#3 MAKE YOUR WEBSITE EVOLVE INTO A WEBSITE Embodied
Product sheets, cropped photos and a block of text optimized for natural referencing do not particularly give way to the purchase of love!
You select your products with passion? You create your products with a unique know-how? Tell your customers! Become the best salesperson on your site by speaking up and telling your customers about your products with passion. Here are some methods to embody your knowledge.
Which method to stage the richness of your offer on your sitee web ?
- Embody your text
Write as if you were speaking on your product page: "we have created this bouquet for you with a desire to give preference to local suppliers..." this type of small sentence allows you to embody your knowledge and create a break with the more descriptive and functional part.
The advantages of the method:
Fastest to set up and least expensive
The - of the method:
More text that weighs down your product sheet and excludes all Internet users who do not have the reflex to read the content
- Video to facilitate the appropriation of the product
Making a video to tell the story of your product, while showing the behind-the-scenes production is very effective. When a good editing combines, rhythm, image in connection with your DNA the video can convince your users with an excellent rate of transformation.
The Decathlon site takes care to tell the story of its products with great efficiency while respecting the brand's universe.
the advantages of the method:
Integrating videos will reinforce your credibility and expertise while contributing to your brand universe
the - of the method:
Making a beautiful video is very expensive and requires a lot of staff when it is done in-house. It therefore requires real know-how.
Be careful not to want to tell everything between pedagogy, know-how, team and DNA valorisation. Often it becomes indigestible and lacks rhythm with a very low impact.
- The voice to whisper in your customers' ears
The advisors are the strength of the shop, and this is even more true when they are passionate! The designers make their products with great care, and know how to talk about them like no one else. What if we simply gave them a voice on the e-Commerce site?
the advantages of the method:
Easy and much cheaper than video. Incorporating the voice of the creators and sellers and an innovative new way to differentiate yourself from your competitors
the - of the method:
Like video, testimonials should not be too long and should be told with authenticity. It should not be a fake marketing pitch.
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