At the restaurant or at the bar, scanning the QR code on the table is a habit that everyone has adopted. No need to wait for the waiter anymore, everyone can have access to the menu via digital. A system that is all the rage since the health crisis. The use of QR codes is a trend that is growing even more thanks to brands. Some even link them to audio content: a strategy inspired by audio guides in museums. But is it really useful? At Ekoo, we completely believe in it and here's why 👇🏼.
Museums: The pioneers of the audio QR Code
If we talk about QR Code linked to audio, you must surely think about audio guides in museums. This system is very appreciated by blind and visually impaired people who can now enjoy these cultural centers. However, the audioguide is not only for them, it is also a guide for all visitors. The latter can go around the museum at their own pace, while listening to the expertise of the voice that whispers in their ear.
The Whitney Museum in New York is a perfect example. This famous museum empowers visitors by offering them to scan a QR Code to access the audio guide via their phone.
Why access is by QR Code ? Quite simply, because downloading the old applications (The Met, Tate, Guggenheim...) discourages visitors. For many, it is a unique experience, which will not be used anymore. Typing the URL of the audio guide is also a hindrance. Typing errors are easy to make and can therefore also be a deterrent.
With the QR Code, all these problems are avoided! Nowadays, 83.72% of the world's population owns a smartphone and is therefore able to scan it. This requires almost no manipulation and gives access to the web page in a few seconds.
The Whitney Museum places its audio QR codes in various locationsThe Whitney Museum is using audio QR codes to make it easier for visitors to access the audio guide via their phones. In its first year, the audio QR codes have been a huge success! :
- In the museum guide (4,110 scans in 6 months)
- On tickets (4,169 scans in 6 months)
- In the lobby (2,289 scans in 6 months)
- In the elevator (745 scans in 6 months)
Emily, co-founder of Ekoo, ventured into the Ricain museum. And surprise... She finds thatshe is far from being the only one listening to the audio guide 😁🎧.
Audio QR Code: Brands are also getting involved
Cultural centers are not the only ones to integrate audio content behind QR codes. BtoC (but also BtoB) brands are playing the game thanks to the Ekoo solution. Ekoo's customers integrate audio widgets on their websites. Some of them also decide to integrate these audio widgets directly in store via QR codes. Here are three companies that have chosen to trust Ekoo and implement audio QR Codes in their points of sale 👇🏼.
Furet du Nord
The Furet du Nord bookstore has chosen to give voice to its booksellers. To better advise their customers, they record their favorites in audio format. Thus, in store, customers can scan the QR code on the stop-ray of the book (or the game) and listen to the audio favorites of enthusiasts. This strategy is ideal because it facilitates the customer journey. The latter can be advised, even when the booksellers are unavailable.
Twenty D.C
Collagen is a product that still scares people. Not everyone dares to take the plunge and test this product, which is nevertheless very beneficial to health. Twenty D.C. reassures its customers with audio testimonials. In physical stores, the QR Code placed in the shelves, refers to an audio testimony, telling the benefits of this product and its method of consumption. An innovative method to reassure and advise customers.
Blédina
Blédina has also tried the Ekoo solution! Its goal is to reassure its customers about the change in the composition of the cookies in the Blédine range. In Blédina's retail stores, stop rays are placed on the shelves. On these stop-rays, an audio QR code is printed and linked to the testimony of a Blédina expert, who explains the composition of its good products.
