At the restaurant or bar, scanning the QR code on your table is a habit that everyone has adopted. No need to wait for the waiter, everyone can access the menu digitally. A system that has become all the rage since the health crisis. The use of QR codes is a trend that's growing even faster thanks to brands. Some are even linking them to audio content: a strategy inspired by museum audio guides. But is it really useful? At Ekoo, we believe so, and here's why 👇🏼.
Museums : Audio QR Code pioneers
If we're talking about QR codes linked to audio, you're probably thinking of audioguides in museums. It's a system that's much appreciated by blind and partially-sighted people, who can now enjoy these cultural centers. However, the audioguide is not just for the visually impaired: it acts as a guide for all visitors. Visitors can tour the museum at their own pace, listening to the expertise of the voice whispering in their ear.
The Whitney Museum in New York is a perfect example. This famous museum empowers visitors by offering them to scan a QR Code to access the audioguide via their phone.
Why access via QR Code ? Quite simply, because downloading the old applications (The Met, Tate, Guggenheim...) puts visitors off. For many, it's a unique experience that will never be used again. Typing the URL of the audioguide is also a hindrance. It's easy to make a typing error, which can also discourage visitors.
With the QR Code, all these problems are avoided! Today, 83.72% of the world's population owns a smartphone and is therefore able to scan it. It requires virtually no manipulation, and gives access to the web page in a matter of seconds.
The Whitney Museum places its audio QR Codes in various locationsto make it easier for visitors to access the audioguide via their phone. In their first year, the audio QR Codes were a huge success! :
- In the museum guide (4,110 scans in 6 months)
- On tickets (4,169 scans in 6 months)
- In the lobby (2,289 scans in 6 months)
- In the elevator (745 scans in 6 months)
Émilie, co-founder of Ekoo, ventured into the Ricain museum. And surprise... She findsshe's far from the only one listening to the audio guide 😁🎧.
Audio QR Codes: Brands get in on the act too
Cultural centers aren't the only ones to integrate audio content behind QR codes. BtoC (but also BtoB) brands are getting in on the act, thanks to the Ekoo solution. Ekoo customers are integrating audio widgets on their websites. Some are also integrating these audio widgets directly in-store via QR Codes. Here are three companies that have chosen to put their trust in Ekoo and embed audio QR Codes in their points of sale 👇🏼.
Furet du Nord
The Furet du Nord bookshop has chosen to give its booksellers a voice. To better advise their customers, they record their favorites in audio format.. In-store, customers can scan the QR code on the book's (or game's) stop-ray and listen to the audio favourites of book lovers. This strategy is ideal, as it facilitates the customer journey. Customers can be advised even when booksellers are unavailable.
Twenty D.C
Collagen is still a scary product. Not everyone dares to take the plunge and test this product, which is nonetheless highly beneficial to health. Twenty D.C reassures its customers with audio testimonials.. In physical stores, the QR Code placed on the shelves is linked to an audio testimonial recounting the benefits of this product and its method of consumption. An innovative way to reassure and advise customers.
Blédina
Blédina has also tried its hand at the Ekoo solution, with the aim of reassuring customers about the changing composition of the cookies in the Blédine range. In Blédina's distributor stores, stop-rayons are placed on the shelves. On these stop-rays, an audio QR Code is printed and linked to the testimony of a Blédina expert, who explains the composition of its good products.
