Audio advertising: How do brands integrate audio into their communication campaigns?

man shouting into a megaphone

Brands must rely on strong, original advertising to leave a lasting impression on their customers. As David Ogilvy (one of the great names of post-war advertising in the USA and around the world) so aptly put it: "Encourage innovation. Change is our lifeblood, stagnation our death knell". The leading innovation of recent years has been [...].