Verisure uses audio to simplify the choice of security solutions

Background

As Europe's leading provider of alarm and remote surveillance systems, Verisure helps millions of homes and businesses protect themselves every day. In a world where offers are numerous and sometimes complex to compare, clear explanations and assistance with choice are essential to reassure and guide users.

With this in mind, Verisure chose EKOO to integrate explanatory audio capsules directly onto its product pages. The aim: to simply present the key functionalities of each solution and help visitors find the system that best suits their needs.

The project

In this project, two axes were developed:

- Integrated audio explanations of 8 flagship products
Each capsule highlights the product's strong points in a clear and accessible way: how it works, suitable uses, benefits in terms of safety and comfort. The tone is educational and reassuring, to help visitors better understand the differences between the models on offer.

- Concrete advice for real-life situations
Beyond simple descriptions, the audios include real-life scenarios of use (family home, urban apartment, business premises). These practical tips help customers project themselves into their daily lives and visualize the concrete benefits of each solution.

The results

Several audio products integrated into Verisure pages to explain the features and benefits of our alarm systems
Better understanding of the differences between solutions, avoiding frequent confusion
Smoother selection guidance, boosting user confidence in their decision
A digital experience that's more engaging, inclusive and accessible on both mobile and desktop devices

With this new system, Verisure simplifies access to information and gets even closer to its customers, making their purchasing experience clearer, more human and more reassuring.

EKOO at our customer's

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