Tikamoon invites American audiences into its world through audio

Background

Tikamoon is a solid wood furniture brand that designs durable, timeless pieces built to last for years to come. The brand carefully selects materials sourced from sustainably managed, FSC-certified forests, while showcasing craftsmanship that highlights the beauty of the wood and the quality of its construction.

Through its collections, Tikamoon doesn’t just sell furniture; the brand shares a world of its own, a set of commitments, and a particular vision of home living. As part of this approach, it wanted to make its digital communications more human and more authentic, in order to better convey its expertise, its materials, and the values that underpin each of its creations.

The project

Already well-established in France, Tikamoon is continuing to expand with the goal of becoming a leading furniture brand in the United States. To support this growth, the brand wanted to enhance the experience offered on its website by creating a more direct relationship with its visitors.

The goal was to extend the brand’s universe throughout the digital journey, while fostering a greater sense of connection and authenticity. Through audio content featuring its product managers, Tikamoon sought to humanize the experience of discovering its collections and enhance the presentation of its products on its website.

Greater visibility for Tikamoon in the U.S. market, where the brand is still relatively unknown
A website enhanced with audio clips, which offer a new way to explore the collections
A more personal approach to communication, creating a more direct connection with visitors
A more immersive and engaging product discovery experience throughout the entire purchasing journey

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