Vocal storytelling: an asset that makes all the difference

Woman recording an audio capsule with a microphone and headphones, illustrating voice storytelling.

In a world saturated with images and text, voice storytelling is making a strong comeback. Podcasts, voice assistants, audio capsules... audio content is exploding. In fact, according to mediametrie, over 22 million podcasts are listened to or downloaded every month in France. Brands are banking on audio marketing to reach their customers in new ways. And it's working. [...]