L'Officine Universelle Buly enhances its storytelling with audio

Background

L'Officine Universelle Buly, an emblematic cosmetics house with historical inspirations, excels in the art of storytelling around its products. Between traditional know-how and timeless elegance, each Buly creation is an invitation to a sensory and cultural journey.

To extend this experience and enrich the discovery of its collections, Officine Universelle Buly has chosen audio as a new channel of immersion. By integrating sound bites on product pages, listing pages and even the home page, the brand reinforces its storytelling while preserving the strong identity that sets it apart.

The project

The aim was to give the products a voice, by offering audio content that is both informative and evocative, to accompany users as they explore the Officine's skincare products and fragrances.

In all, 41 audio capsules were recorded in French and English, offering a sensory immersion faithful to the brand's refined universe.

The audios have been carefully integrated:

On product pages, to tell the story of each creation and its uses.
On list pages, to guide visitors in their selection and arouse their curiosity.
On the home page, to introduce the Buly universe from the very first contact.

The results

41 recorded audios: a sound library that enhances each product with an immersive narrative.
Dual language capability: French and English, to reach an international clientele.
Unique sound design: each capsule reflects Buly's DNA, combining elegance and narrative poetry.
Smooth integration on the site: Audio accompanies the customer journey without disrupting the visual and tactile experience.

Thanks to audio, Officine Universelle Buly transforms the discovery of its products into a truly sensorial and immersive experience, where each fragrance, each skincare product, each balm finds a voice to reveal its full richness.

🎧 Listen to our audio devices at Officine Universelle Buly :

EKOO at our customer's

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