Case study: ONEY makes insurance and credit management easier for customers thanks to audio

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ONEY makes insurance and credit management easier for customers thanks to audio

Background

A key player in credit and insurance in France and Europe, ONEY has been helping millions of customers with their day-to-day projects for over 35 years. Committed to innovation and proximity, the brand places autonomy and simplicity at the heart of the customer experience.

With this in mind, ONEY has chosen to enrich its digital experience with audio content integrated into its pages dedicated to revolving credit and loan insurance. A direct, human and engaging way of making its offers clearer and more accessible, while strengthening the bond of trust with its customers.

The project

The aim was to make the company's revolving credit and loan insurance offer easier to understand and access, by integrating clear, educational and reassuring audio content. A way of guiding users through the process, while reinforcing the human dimension of the service.

Two audio contents were produced, in French, with a warm, professional voice, true to the image of trust conveyed by ONEY.

The audios have been strategically integrated:

On the loan insurance page, to explain the guarantees and usefulness of this protection.
On the virement + revolving credit page, to simply present the uses and advantages of this financing solution.

These capsules enable ONEY to offer a smoother, more human and always customer-oriented experience.

The results

2 audio products: Clear, educational and accessible content to explain ONEY's key offers.
A reassuring, human tone: A warm voice to support customers in their financial decisions.
Unobtrusive, effective integration: Audio is integrated naturally into pages, without disrupting navigation.
Better understanding of offers: Key messages are conveyed in a simple, direct and engaging way.

With this audio device, ONEY is reinforcing the clarity of its customer journey, while affirming its desire to innovate and humanize remote relations.

🎧 Listen to the audio features set up with ONEY :

EKOO at our customer's

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