When Chronodrive lets its brands speak for themselves to better support its customers

Background

At Chronodrive, the customer experience doesn't end with the shopping cart. As a pioneer in drive-through shopping, Chronodrive places simplicity, trust, and quality at the heart of its model.

Behind every product, there are women and men, manufacturing choices, and commitments to convey. In a fast-paced drive-through environment, Chronodrive seeks human and useful levers to help its customers make informed choices.

It is with this in mind that audio has become the obvious choice. It is a simple way to give partner brands a voice, right at the heart of the purchasing journey.

The project

The objective was clear: to help Chronodrive's partner brands showcase their products in ways other than text or images.

With EKOO, Chronodrive wanted to offer a simple and immersive audio experience, allowing brands to describe their products in their own words, tone, and style.

Three brands were selected for this test, each with a strong need for explanation, education, and embodiment.

The pilot brands:

Who's the Boss?!
A brand driven by consumers themselves. Transparency, fair remuneration for producers, and education are integral parts of its DNA. Audio is used here to explain production choices in simple terms and give a voice to those behind the product.

Flunch Catering
A brand known for its generosity and culinary expertise. Audio provides a space to detail recipes and uses, and to reassure customers about the quality of the dishes, particularly at key moments such as festive meals or special occasions.

MaisonMéert
An iconic brand with a rich heritage, Méert has a fascinating story to tell. Audio technology allows the brand to convey its heritage, its commitment to craftsmanship, and the uniqueness of its creations, going beyond a simple product description.

The results

A total of 83 audio clips were created and posted on Chronodrive.

The content was embodied either by the brand teams themselves or via AI voices selected to remain faithful to their universe.

Performance quickly confirmed the initial intuition. Engagement rates are particularly high, showing that customers are taking the time to listen to the end.

This high level of attention can be explained by one key factor: embodiment. When a brand speaks, explains, tells a story, and addresses the customer directly, audio becomes a powerful tool for building trust and understanding, perfectly integrated into the drive journey.

Listen to the audio devices set up with Chronodrive:

EKOO at our customer's

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