Case study: When Wella Professionals gives its experts a voice to support hairdressing professionals

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When Wella Professionals gives its experts a voice to support hairdressing professionals

Background

Wella Professionals is an iconic brand in professional hairdressing, renowned for its expertise in hair color, hair care, and its ability to innovate in the service of hairdressers.

Present in numerous markets, it caters to a community of professionals who expect clear, useful content that can be directly applied in salons and training courses.

The project

In this context, Wella Professionals wanted to humanize its digital experiences for hairdressers and hair professionals.

With EKOO, the brand has rolled out audio clips integrated into its coloring and care ranges to give a voice to its product managers, many of whom are former professionals in the field.

Audio thus makes it possible to convey advice, educational content, and innovations in a simple, fluid, and accessible way, internationally.

The results

In one month:

more than 900 audio files have been produced
available in three languages
deployed in four key markets: France, the United States, the United Kingdom, and Germany.

Around ten product managerswere involved in the project, helping to anchor the content in strong field expertise.

This collaboration illustrates how audio can become a powerful tool for communicating business information, serving professional brands and their communities.

EKOO at our customer's

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