Galeries Lafayette is reinventing its SMS campaigns with audio

Background

Galeries Lafayette is an iconic retail brand, renowned for its in-store experience and wide range of products.

At a time when brands are seeking to strengthen customer relationships, SMS campaigns remain a direct and effective way to communicate with their customer base.

However, these formats are often limited to short, impersonal messages. The challenge for Galeries Lafayette was therefore to stand out by offering more engaging content that could capture attention while highlighting their own brand offerings.

The project

To achieve this goal, Galeries Lafayette has launched, in partnership with EKOO, an SMS campaign enhanced with audio content.

At the heart of this campaign: audio clips recorded by store managers.

The goal was to create a more human and local tone of voice by speaking directly to customers with a recognizable and relatable voice.

Rolled out in 23 stores across France, the campaign allowed customers to receive a text message containing a link to an audio clip in which store staff presented the private-label product offering.

This format has made it possible to transform a traditional promotional message into a more engaging experience, fostering a sense of connection, credibility, and personalization.

The results

A campaign launched in 23 stores across France
More than 4,500 customers contacted
Statements made by store managers
SMS messaging enhanced with audio—more engaging and distinctive
A stronger connection between local teams and their customers

Through this initiative, Galeries Lafayette is exploring a new way to engage its customer base by combining the power of text messaging with the emotional impact of voice.

🎧 Listen to our Galeries Lafayette audio guides

👉Galeries Lafayette Bayonne Audio Playlist

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