Yves Saint Laurent: Creating an Olfactory Experience Through Sound

Background

Yves Saint Laurent Beauty is an iconic beauty and fragrance house, renowned for its creative boldness and innovative spirit. Through its regular launches of new fragrances, the brand seeks to offer a complete sensory experience to its customers, both in-store and online.

In a world where shopping journeys are becoming increasingly digital and omnichannel, YSL wanted to enhance the experience surrounding its new fragrances. The goal was to offer a more immersive and emotional approach that would highlight the fragrances while guiding customers through their discovery, whether at a brand counter, in-store, or on the e-commerce site.

To address this challenge, the company enlisted EKOO to integrate audio clips that tell the story of its fragrances andenhance the customer experience through the power of voice.

The project

To coincide with the launch of new fragrances, YSL has rolled out an immersive audio experience designed to enhance the fragrance experience.

Audio clips have been incorporated into various brand touchpoints:
• on the e-commerce site, to enhance the discovery of new products,
• in brand corners and stores, to offer an enhanced experience when customers discover the fragrance.

Designed for global distribution, this system is accessible worldwide, offering customers the same immersive experience regardless of the market or retail location.

Audio content helps tell the story of the fragrance world, its inspirations, and its scent notes, while creating a more immersive experience for customers.

The project is based on a comprehensive sound design:
• voices generated by artificial intelligence,
• custom playlists,
• sound design and background music to enhancethe brand’ssensory experience.

The results

3 audio clips produced around the new fragrances
• Content available in French, English, and Arabic to reach an international audience
• An enhanced fragrance discovery experience, both online and in-store
• An immersive format that showcases the world of fragrances and enhances the customer experience with YSL’s new releases

Through this initiative, YSL is exploring a new way to tell the story of its fragrances, combining digital innovation with a sensory experience.

🎧 Listen to our Yves Saint Laurent audio feature

Fragrance Playlist