Customer story: Center Parcs enhances visitor experience with educational playlists on its activities

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Center Parcs enhances visitor experience with educational playlists on its activities

Background

Center Parcs, a network of holiday villages located in the heart of nature, offers a wide variety of activities and experiences designed for the whole family. In the Netherlands, the challenge was to better communicate these experiences before and during the preparation of the stay, in order to help visitors understand what was on offer, visualize their trip, and more easily choose the experiences that suited them, particularly for families with children.

The project

To achieve this goal, we have installed audio devices accessible via QR codes located throughout the park:

The first activity to be featured is the animal farm, with recordings available in English and Dutch.
Audio playlists recount the various activities of the Dutch park, making the visit more interactive and educational.
Given the success of the system and in order to cater to an international clientele, the audio guides have gradually been translated into other languages, notably German and Danish. This expansion allows European visitors to enjoy the same immersive and educational experience, with content tailored to their language.

The device was then extended directly to the website.

The aim is to give a voice to the 13 iconic areas of Center Parcs. For each one, a dedicated audio track describes the world, the activities on offer, and the experience to be had, in an approach that is both educational and immersive.

These audio recordings accompany visitors as they browse online and enhance their discovery of what's on offer even before they arrive on site.

The results

Recording and production of 21 audio tracks to be listened to via a QR code located in the park
Better understanding of activities for children, making their visit more educational and enriching
Increased visitor engagement, thanks to immersive, informative storytelling

Production and online publication of 13 audio files, one per domain, directly integrated into the website
Better understanding of the different worlds and activities on offer
Help with planning and preparing the stay for families

Listen to our audio features at center parcs :

Playlist NE

Playlist EN

Playlist DE

Les Hauts de Bruyères Estate