How audio at AESIO strengthens proximity to its members

Background

AÉSIO Mutuelle, a major player in social protection in France, seeks to continuously strengthen its ties with its members through more direct, transparent, and personalized communication. The challenge was to create a sense of digital connection on its website in order to provide clear information and preventive advice, and to highlight the mutual insurance company’s commitments, in a digital environment where users seek authenticity.

The project

To support AESIO in its innovative strategy, we integrated audio features on its website.

To address these challenges, audio features have been integrated directly into the AÉSIO Mutuelle website. More than ten internal contributors and key figures have shared their perspectives through various audio formats:

Ongoing blog content: A seamless creative process has been established. As soon as a new article is written by the AÉSIO editorial teams, EKOO takes charge of designing and producing the accompanying audio clip to provide a concise and dynamic spoken introduction.
Mutualist Democracy: Introduction of the top candidates on the ballots for the mutualist delegate elections, allowing each candidate to explain their role and raise awareness among members about the importance of their vote.
Embodiment of Governance: Remarks by the President outlining the mutual insurance company’s core values, regional commitments, and strategic vision.
Engagement & Interaction: Collecting voice feedback to encourage members to share their thoughts.

Each episode comes with a text transcript that can be accessed directly within the audio widget. This feature makes the audio content searchable by search engines and usable by AI systems, enhancing the site’s SEO while ensuring optimal accessibility for users.

The results

Several hundred capsules produced through continuous manufacturing throughout the year.
Voter turnout in the mutual insurance elections was up 20% compared to the previous election, thanks to the explanatory videos featuring the top candidates on each slate.
Automated and responsive editorial workflow: EKOO takes immediate action whenever a blog post is published.
Enhanced SEO and accessibility thanks to the text transcription integrated into the audio widget for indexing by search engines and AI.