Air France takes its customers on the road with audio

Background

Air France, one of Europe's leading airlines, provides its customers with a polished and accessible digital interface. As part of its ongoing drive to innovate and improve the user experience, the airline has enhanced its destination pages with engaging, immersive multimedia content.

It therefore called on EKOO to integrate an innovative voice dimension, giving travelers access to clear, lively and inspiring information about their desired destinations.

The project

Air France has decided to add a new dimension to its destinations pages by integrating audio capsules designed to inspire and guide travelers.

The aim is to offer a format that is both practical and immersive, complementing the written content and making you want to get going.

Capsules have been produced to showcase several emblematic destinations.

Each one tells the story of the city in its own way: what you absolutely must see, the atmosphere it exudes, and a few useful pointers to help you prepare for your stay.

Audio is now available directly on the relevant pages.

They allow Internet users to :

to immerse themselves in the world of their destination as soon as they check in for their flight,
to easily remember the highlights of each city,
and enjoy a more engaging and differentiating online experience.

With this lively, accessible format, Air France confirms its commitment to offering digital support in line with its customers' expectations.

The results

10 immersive audio capsules: Each capsule offers a lively introduction to a destination.
Seamless integration: Audios can be accessed directly from landing pages, enabling instant listening and simultaneous page navigation.
Enhanced engagement: The audio format captures visitors' attention, increasing the time spent on the pages concerned and encouraging more interaction.
Innovative positioning: Air France stands out by offering an enriched digital experience, combining technology and customer service.

With these audio capsules, Air France transforms the discovery of destinations into an immersive and engaging digital experience for all its travelers.

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