Orange Congo uses audio to better inform its customers

Background

A benchmark operator in the Republic of Congo, Orange Congo offers mobile, internet and digital services to millions of users. In a dynamic and constantly evolving market, clarity of information is a key factor in helping customers make the right choices, whether in terms of packages, services or promotional offers.

With this in mind, Orange Congo called on EKOO to integrate clear, accessible audio content directly into the pages of its website. The aim: to better explain flagship products and services in a lively, mobile-friendly and easy-to-understand format.

In a country where access to written information can sometimes be a barrier, audio makes our offerings more inclusive, reaching all audiences, whatever their reading level or comfort with digital tools.

The project

7 audio capsules have been created to present concrete offers and services:
- Koza Tout Réseau,
- merchant payments,
- eSIM,
- international transfers,
and other key everyday solutions.

Each audio has been designed to explain in a few seconds how it works, the benefits, and the conditions of access. The tone is clear, reassuring and adapted to all customer profiles, even those who are not comfortable with written content.

The results

- 7 audio products, presenting the most popular Orange Congo offers
- An accessible and educational tone, making it easier to understand the services
- An optimized mobile experience, with content that is light and easy to listen to
- Better customer support, thanks to clear, oral and direct information

With this campaign, Orange Congo is modernizing its digital communications by giving a voice to its offers... and getting closer to its customers, through a simple and effective format.

🎧 Listen to the audio features set up with ORANGE CONGO :

EKOO at our customer's

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