Darty recounts its "gifts of trust" through audio

Background

Darty, leader in the distribution of household appliances and electronics, is renowned for its expertise and proximity to its customers. To meet the challenges of the Christmas season, when finding the perfect gift can be a real headache, Darty has chosen to innovate by showcasing its advisors through audio devices.

These audio capsules are designed to guide customers in their selection of "trusted gifts" - safe, appreciated products, perfect for giving pleasure when you're hesitating about what to choose.

The project

To offer an enriched and personalized shopping experience, Darty has produced 40 audio capsules on a variety of relevant themes:

Home appliances: The must-have products that combine utility and quality, perfect for cooking enthusiasts or households seeking comfort.
Hair care and beauty: Aesthetic and practical gift ideas for self-care, including hair dryers, straightening irons and other beauty accessories.
Mobile technology : Smartphones and technological accessories to amaze high-tech gadget enthusiasts.
Digital entertainment: Suggestions for connected entertainment, from speakers to headphones, for moments of relaxation and pleasure.

These audios, recorded by 5 contributors, enhance the value of "trusted gifts" with expert, reassuring recommendations. They provide concrete advice to guide customers and create a more human and warm shopping experience.

The results

40 recorded audios: Fast, targeted production, reflecting the expertise and passion of Darty advisors.
Varied themes: each audio addresses a specific need or desire, simplifying the search for the perfect gift.
Strengthening customer relations: Personalized audio advice embodies Darty's proximity and expertise, reinforcing their image as a trusted brand.

EKOO at our customer's

Interested in introducing audio into your business?

Accelerate your sales and transform your customer experience with our solution!