Audio innovation for a simplified customer experience with GMF

Background

GMF, a major player in the French insurance market, is renowned for its commitment to its policyholders. In a world where expectations in terms of transparency and ease of access to services are on the rise, GMF has identified a crucial need: to make its products and services better understood through an enlightening and accessible customer experience.

To meet this ambition, GMF has integrated audio features on its e-commerce site and in the customer area, designed to guide and support its policyholders through the process.

The project

To make the customer experience more intuitive and immersive, GMF has designed a series of explanatory and practical audios around key themes:

Insurance: Audios presenting the different products and coverages available, including home, house and car insurance for all, and offers tailored to students, to help customers choose the solution best suited to their needs.
The claim: A step-by-step audio guide explaining the steps to follow in the event of a claim, from gathering documents to submitting the file.
GMF-approved repairers: informative capsules highlighting the advantages of using GMF-approved professionals for fast, quality repairs.
Retrieving certificates: Audio explanations to guide customers in retrieving their attestations directly from the customer area.

These audios, accessible at any time, transform complex subjects into clear, understandable information, while reinforcing the close relationship between GMF and its policyholders.

The results

20 audios recorded by product managers and agency advisors: in-house collaboration to guarantee the accuracy and relevance of the information provided.
Simplified key themes: Policyholders have an accessible, educational resource at their fingertips, reducing misunderstandings and customer service queries.
Improved customer satisfaction: Immediate access to important information boosts policyholder confidence and autonomy.

By integrating these audio capsules, GMF is reaffirming its positioning as a close, innovative insurer, offering an enriched, personalized customer experience.

Discover GMF audios :

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