Le Furet du Nord showcases its bookstores with expert audio reviews

Background

Le Furet du Nord, one of France's most renowned bookstores, is renowned for its vast selection of books and its teams of reading enthusiasts, capable of providing sound, personalized advice. However, with the rise of e-commerce, it has become crucial to find innovative ways to engage readers online. Publishers' standardized descriptions often lack originality and personality, making it difficult to differentiate products on marketplaces. To meet this challenge, Le Furet du Nord wanted to bring a human and authentic touch to the online and in-store shopping experience.

The project

Le Furet du Nord has launched a number of initiatives to enrich the shopping experience and highlight the expertise of its bookstores:

Audio devices have been installed on the Le furet de nord website. Customers can now listen to audio reviews recorded by enthusiastic booksellers, available on the website's product pages and in-store via QR codes. These reviews enable readers to benefit from the booksellers' expert advice, even from a distance.
QR codes have been placed in the stores. By scanning the QR codes placed next to the books, customers can listen to recommendations from booksellers when they are not physically available. This solution facilitates access to personalized advice and enriches the in-store shopping experience.

The results

Dozens of audio favorites have been recorded by Le Furet du Nord booksellers, and are available both online and in-store.
Audio reviews are easily accessible on the bookshop's website and dedicated product pages, enabling customers to discover booksellers' recommendations at any time.
Customers particularly appreciate the opportunity to listen to audio reviews, reinforcing their trust and satisfaction. The emotion and sincerity of audio testimonials create a stronger connection with readers.

Listen to our audio features at le furet du nord:

The Rift by Frank Thilliez