Spengler boosts its digital presence and expertise

Background

Spengler, a specialist in medical instruments with French know-how, is a benchmark for healthcare professionals. But effectively communicating the complexity and quality of Spengler products digitally represents a major challenge, especially in a competitive BtoB market where differentiation is crucial. The company wanted to enhance the value of its know-how and become more digital.

The project

To meet Spengler's requirements, we integrated audio features called "audio capsules" into their website.

These audios, recorded by Spengler experts, include testimonials explaining the manufacturing processes of instruments such as the Cardioprestige 2, Magister 2 and Pulse 2.
Audio is used to describe in detail the research and innovation behind each product, making these explanations just a click away on their website.
As Spengler has an international clientele, the audio was produced not only in French but also in Spanish!