Customer case : Jules strengthens its commitment to eco-responsibility with the "in Progress" range

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Jules strengthens its commitment to eco-responsibility with the "in Progress" range

Background

Men's ready-to-wear specialist Jules is committed to promoting more responsible fashion with its 'in Progress' range. This product line, designed with recycled materials and produced with respect for the environment, reflects Jules' commitment to sustainable practices. However, explaining the importance and details of these eco-responsible commitments, as well as providing relevant style advice, remained a challenge, especially on an online platform where customers are looking for quick and clear information.

The project

To improve understanding of his commitments and give live style advice, Jules integrates audio capsules."

These vignettes, recorded by Jules' stylist Simon, detail :

Product specifics like those of jean59, a flagship 100% recycled product treated with water-saving techniques such as laser and ozone washing.
Style tips to match these jeans with other pieces for a trendy look. Customized audios, adapted to the brand's colors, are integrated on product pages, facilitating access to expert advice and enhancing the online user experience, similar to that of in-store interaction.