Audio QR Codes to enhance the customer experience
In a world where consumer expectations are constantly evolving, customer interaction is becoming increasingly immersive and personalized. Audio QR codes are emerging as a major innovation, transforming the shopping experience into unique and memorable moments. As a result, more and more brands are adopting this technology to enrich the customer experience. But [...]
Accessible e-commerce: how to adapt e-commerce sites for seniors
Seniors now spend more time on the Internet than any other consumer category. Impatient and often allergic to technology, retired people expect the web to be easy and accessible to them. But how can e-commerce sites adapt to this customer group, often overlooked by digital and marketing departments?
