Auchan
Foire aux Vins - An advisor in your pocket
The Foire aux Vins is a must for wine lovers. However, faced with a vast selection, choosing the right bottle can quickly become a challenge. To simplify this process and offer an enriched experience, Auchan has integrated audio QR Codes into its catalogs and points of sale. By scanning them, customers can access personalized advice from experts directly on their smartphones. The experts are buyers who visit vineyards throughout the year, and who use audio to explain their favorite wines. This innovation offers an auditory and sensory dimension, providing valuable information to guide consumers in their choice. An aid and, above all, a voice that is often difficult to obtain in stores.

Extrait du catalogue de la Foire aux Vins d'Auchan
Cosmia - Immerse yourself in the brand's values
In the world of cosmetics, trust and authenticity are paramount. To reinforce these values, Auchan has incorporated audio QR Codes into its marketing materials for its Cosmia brand. This initiative enables teams to share the brand's history and commitments. This is also the case for the various products marketed, offering a complete immersion in its values. Thanks to stories filled with spontaneity, Cosmia weaves an emotional relationship with its customers. A key element in building trust in a sector where every detail counts during the customer engagement phase.

Ekoo prend la parole sur LinkedIn pour présenter son projet avec Cosmia
Carrefour
Voice of the Customer - A continuous improvement loop
Leading supermarket chain Carrefour is innovating by giving its customers a voice via in-store QR codes. After scanning these codes, customers are directed to the collection interface offered by Ekoo, where they can leave voice testimonials, which can range from simple compliments to remarks and suggestions for improvement. This engaging and instantaneous method enables Carrefour to collect authentic opinions in real time, transforming each interaction into an opportunity for continuous improvement. The system is also available via flyers slipped into shopping bags collected from the drive-through. So, even at home, customers can easily share their experience.
Center Parcs
Guided tour - An immersive experience in the heart of nature
True to its concept of holidays in the heart of nature, Center Parcs has deployed audio QR Codes to enrich the experience of its visitors. Strategically placed around attractions, they provide access to playlists of audio content such as detailed descriptions of animals or anecdotes about life on the farm, for example. This feature makes the visit interactive and educational, transforming a simple stroll into an immersive adventure. This concept, reminiscent of audioguides often used in museums, here benefits nature, which becomes a real learning ground for young and old alike.
Towards a richer, more engaged customer experience
Finally, audio QR codes open up a new era in customer interaction. They enable brands to enrich their communication and improve engagement throughout the buying journey. Whether to offer personalized advice, humanize a brand, or gather customer testimonials. This technology is proving to be a powerful tool for transforming the customer experience.
