The little-known benefits of audio in marketing
Sound is capable of arousing emotions, evoking memories and creating a sense of belonging. And it's often more direct and authentic than visual media. Studies in cognitive neuroscience suggest that the human voice can activate the brain's emotional networks more effectively than text. With [...]
Why will barcodes be replaced by QR codes?
Barcodes have been used for decades to identify products in stores. However, they have their limitations and can only store so much product information. Today, more and more companies are switching to QR codes for their products. In this article, we'll explain why barcodes are going to be [...]
Accessible e-commerce: how to adapt e-commerce sites for seniors
Seniors now spend more time on the Internet than any other consumer category. Impatient and often allergic to technology, retired people expect the web to be easy and accessible to them. But how can e-commerce sites adapt to this customer group, often overlooked by digital and marketing departments?
