Sound is capable of arousing emotions, evoking memories and creating a sense of belonging. And it's often more direct and authentic than visual media. Studies in cognitive neuroscience suggest that the human voice can activate the brain's emotional networks more effectively than text. With emotional responses up to 22% higher for audio compared to visual content. It's not just about music or podcasts. The human voice itself exerts a connecting power. It creates a sense of dialogue and proximity between brand and listener.
The Audio Experience: Total Immersion
Audio gets more messages across. According to a recent study by theInteractive Advertising Bureau (IAB), online audio has been shown to increase customer engagement by 17% compared to visual media.
This growth in customer engagement withonline audio, highlighted by the IAB study, makes perfect sense with Ekoo. By offering users the freedom to browse while listening to audio capsules, Ekoo creates a unique user experience that not only holds attention, but also encourages deeper and longer interaction with content.
At Damart, product managers use audio to inform customers about the specifics of technical clothing. With great click-through and engaged listening rates, audio helps establish an emotional bond with the public and reassure them.
Humanizing your brand
Integrating a human dimension into your brand has become a key success factor in e-commerce. According to a study by PwCsurvey, 59% of global consumers feel that companies have lost the human touch in their customer interactions.
Ekoo enables companies to give their experts a voice. It's a powerful tool for humanizing your brand and sharing expert knowledge in a personal and engaging way. At Auchan, over 50 product managers have taken the floor on the drive and in-store.
Ekoo also makes the collection of customer feedback essential. The solution revolutionizes this process by providing a platform for spontaneous voice testimonials, which capture the essence of the customer experience far more effectively than text. During Pink Octoberthe models and ambassadors of the post-operative collection Rouge Gorge collection were able to share their experiences directly online.
EKOO also excels in its ability to integrate with different media, from digital to physical, such as points of sale and product packaging, offering a consistent experience on all fronts. At Le Furet du Nord, you'll easily find booksellers' audio reviews on your books' bookmarks.
Improved accessibility
Audio is not just about innovation, it's also a powerful means of inclusion. According to a recent study by the World Wide Web Consortium (W3C)more than 15% of the world's population suffers from some form of visual or reading disability.
In this context, audio is essential for extending the reach of your content and reaching a more diverse audience. Indeed, audio offers a valuable alternative to reading or viewing, and is particularly beneficial for the visually impaired and those with reading difficulties. By proactively using audio, you enable a significant percentage of the population to access information and engage with your message in a fair and inclusive way.
Audio in marketing represents a considerable advance, both in terms of emotional effectiveness and accessibility. Able to elicit deep emotions and establish an authentic bond between brand and listener. Audio enriches the customer experience by creating a unique sense of belonging. The human voice, in particular, plays a crucial role in conveying emotions and complex messages in a personal and engaging way.
Integrating solutions such as Ekoo into marketing strategies is more than just a technological innovation. It also symbolizes a commitment to inclusion and diversity.
