Customer case study: Repetto helps customers choose the right size with personalized audios

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Repetto helps customers choose the right size with personalized audios

Background

Founded in Paris in 1947, Repetto is an iconic brand specializing in dance shoes, ballerinas and luxury accessories. Renowned for its timeless elegance and craftsmanship, the brand has become a benchmark for dance enthusiasts and fashion lovers alike.

With its strong online presence, Repetto identified a major problem: numerous returns and questions about shoe sizes, a sensitive subject for a demanding clientele. To meet these needs, while at the same time promoting its unique heritage, the company decided to integrate accompanying audios into its e-commerce.

The project

To make the customer experience more immersive, Repetto has integrated audio devices called "audio capsules" into its website.

These capsules, recorded by the customer service expert, offer :

Audio size guides: Precise explanations to help customers choose the right size for each iconic model.
History and manufacturing: A dive into the secrets of Repetto's iconic products, such as Cendrillon ballerinas and Zizi shoes, recounting their creation, handcrafted production and unique anecdotes.
Care tips: Practical advice on how to care for your shoes and extend their life, while promoting the company's craftsmanship.

The results

40 audios in French and 40 in English: A bilingual approach to meet the needs of all customers, local and international.
An enthusiastic welcome from customers: Audios enrich the shopping experience and humanize products, strengthening the bond with the brand.
Improved product understanding: Customers are better informed, which reduces returns and optimizes customer satisfaction.

Thanks to this initiative, Repetto is enhancing its heritage while modernizing its e-commerce, offering an experience that is both practical and emotional.

Listen to our audio features at Repetto :

Georgia square-toe slippers - Strass

Camille ballet flats