Case study: Parfums Caron enriches its customer experience by giving its perfumer a voice
Parfums Caron stands out in the world of haute parfumerie for its boldness and strong identity. However, translating the olfactory experiences and emotions of the fragrances onto their site presented challenges, particularly in conveying the essence of the perfumes without physical interaction. Caron, seeking to offer an authentic online shopping experience, decided to turn to audio.
To enrich their customer experience, we integrated audio features called "audio capsules" into their website.
Listen to our audio devices at Caron:
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