Clarins teams use voice to enhance the beauty experience

Background

Clarins is an emblematic name in French cosmetics, renowned for its expertise in plants, its exacting standards of formulation, and its constant desire to innovate in the service of beauty and well-being. The brand places support, transparency and advice at the heart of its customer relations, both in-store and online.

With this in mind, the company called on EKOO to integrate audio into its e-commerce site. The aim was to create a more human, more sensorial experience, even closer to the expectations of its customers, particularly when choosing a skincare or make-up product.

The project

Clarins wanted to enrich its product sheets with embodied, simple and useful audio content, to support its customers in their choices while reflecting the softness and elegance of the brand's universe.

13 capsules have been produced to present face and body care essentials, as well as make-up products such as lip gloss and mascara. Each audio highlights the product's benefits, how to apply it, and that little "extra" that makes all the difference.

Audios have been integrated on several products:
- On certain body care and face care pages, to explain product actions,
- On certain lip gloss and mascara pages, to highlight texture, rendering and make-up use.

The tone is direct, benevolent and in line with Clarins' expert, accessible image.

The results

- 13 audio capsules produced: Content that combines advice, expertise and gentleness, true to the Clarins voice.
- Enhanced customer support: More lively and engaging product sheets.
- An enriched sensory experience: Audio as a lever for emotion and reassurance.
- A discreet but effective innovation approach: Audio is integrated naturally, without disrupting browsing.

With this project, Clarins is exploring a new way of advising customers online, using voice to extend the excellence of the in-store experience.

🎧 Listen to the audio features set up with CLARINS :