Case study: Motoblouz puts the voice of its experts at the service of enthusiasts

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Motoblouz puts the voice of its experts at the service of enthusiasts

Background

Motoblouz, the French leader in online motorcycle equipment, wanted to enhance the quality of its product data sheets, particularly those for its own brand, in order to offer an enriched experience to two-wheeled enthusiasts.

In a world where the technical nature of equipment demands clarity and expertise, the challenge was to offer advice that was both precise and embodied, like a specialized salesperson. The aim: to guide motorcyclists in their choices, with content that is useful, reliable and easy to consult.

Audio was a natural way to bring the voice of motorcycle experts directly to the site. This authentic, accessible format provides enthusiasts with concrete answers, while enhancing the online customer experience.

The project

The project began during an initial hackathon held at EKOO’s offices, where more than 60 short videos were produced in a single day. Given the initiative’s success, this collaborative format has become a regular part of the production process:

Recurring recording workshops: Motoblouz now regularly organizes half-day recording sessions in the form of workshops. Teams (product managers, creators, technical experts, and customer service) come together to write and record their segments in a collaborative and efficient environment.
Content creation aligned with key sales periods: These workshops ramp up leading up to major sales periods (sales, deals, Black Friday, etc.) to fuel new product launches and promotional offers throughout the year.
Highlighting the Loyalty Program: Audio goes beyond the product page to enhance the overall customer journey. A dedicated audio clip clearly and engagingly presents the benefits of the Motoblouz loyalty program to strengthen community engagement.

The results

Dozens of new audio clips are created at each workshop, ensuring that the audio catalog is constantly updated.
More than 10% of visitors listen to the audio clips as soon as they are posted on the relevant pages, demonstrating strong interest from the community.
A Solution That Goes Beyond the Product: Successful integration of audio to showcase services and the loyalty program.
Measured e-commerce impact: Increased add-to-cart rate and decreased bounce rate on pages featuring audio.