Feu Vert is expanding its customer support in Spain through audio

Background

Building on the success of its audio clips in the French market, Feu Vert sought to expand this customer support model to Spain. The main challenge was to adapt the online advisory experience to the specific characteristics of the Spanish market, taking into account differences in service offerings and the local expectations of drivers.

The project

Feu Vert and EKOO collaborated to implement the audio strategy on the Spanish e-commerce site:

Customized Adaptation of Services: The audio content regarding auto center services has been completely rewritten and recorded to match exactly the packages and services offered in Spain.
Coverage of Key Products: Deployment of approximately 50 audio clips on product pages in the most-viewed categories (batteries, equipment, accessories).
A local, personalized experience: We use local voices to ensure the same level of clarity, familiarity, and reassurance as in France.
Multilingual Transcription and Local SEO: Systematic integration of the Spanish transcription into the widget to boost feuvert.es’s organic search rankings on local search engines.

The results

About 50 audio clips available online covering key product descriptions and flagship services in Spain.
SEO impact on the Spanish market thanks to the indexing of the text transcribed in the widget.
The successful internationalization of the EKOO solution demonstrates the audio format's ability to adapt to multilingual markets.
A smoother Spanish shopping experience thanks to clear, localized explanations.

Listen to our audio systems at Feu Vert Spain:

Service

Product Sheet

EKOO at our customer's

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