Case Study: Monetico Brings a Personal Touch to Audio Banking Advice Through the Voices of Its Experts

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Monetico brings a human touch to audio banking advice through the voices of its experts

Background

Monetico, a banking entity of Crédit Mutuel Alliance Fédérale dedicated to payment solutions, offers high-value-added services such as Monetico Retail (an omnichannel solution for large corporate clients and Tier 2 companies) and Monetico Split (payment collection on behalf of third parties and marketplaces). These highly technical solutions rely on complex e-commerce and banking workflows. Traditionally presented during in-person meetings or at trade shows, these offerings required a genuine human presence online to make the websites feel less institutional and help prospects in the discovery phase better understand them through audio-based banking advice.

The project

To achieve this goal, Monetico chose EKOO to give its industry experts a direct voice. This initiative features thirteen audio banking advice clips strategically placed throughout key sections of the websites. They guide users as they navigate the sites, helping them understand the offerings and their benefits, reassuring them about integration, and providing as much information as possible on payment methods, back-office operations, and terminal management.

All content is based on human voices, recorded both during dedicated audio workshops and independently by employees who interact with customers on a daily basis. This approach brings the warm, approachable, and reassuring tone of a customer service representative to the heart of a digital environment. Each clip also comes with a dynamic text transcript integrated into the EKOO widget, ensuring optimal accessibility and improving the pages’ organic search engine rankings.

The results

13 audio clips placed in strategic locations to explain offerings and features.
100% human, expert voices that provide immediate reassurance regarding the bank's offerings.
Strong active listening and engagement rates, fully in line with B2B market standards.
Next step in our omnichannel strategy: We plan to roll out audio banking advice on physical media (point-of-sale displays, brochures, flyers) at trade shows to enable prospects to easily follow up on and recall the sales conversation after the event.