Feu Vert gives its experts a voice to support online choice

Background

In a world where automotive technical expertise can seem complex to customers, Feu Vert wanted to enhance clarity and provide more guidance on its e-commerce site. The goal was to improve customers’ understanding of the services offered at its auto centers and its technical products, while adding a human and reassuring touch to the digital experience to simplify the decision-making process.

The project

Feu Vert partnered with EKOO to integrate audio clips directly into its product and service pages. Developed collaboratively through in-person workshops at the Écully headquarters and remote sessions, the solution combines human touch with the power of technology:

Auto Shop Services: Advice on maintenance, oil changes, tires, and air conditioning. Throughout the site, comparison boxes help users easily distinguish between different service levels.
Technical Products: Practical advice from experts to help you choose the right batteries, bikes, or accessories.
The combination of the human voice and AI: To cover an extensive catalog, Feu Vert combines recordings by in-house experts with voice AI to quickly generate audio files for a wide variety of products.
Transcription & SEO Boost: Each clip includes a text transcript directly within the audio widget. This text makes the audio content readable by search engines and usable by AI systems, maximizing the organic search rankings of product listings.
A model replicated internationally: The success of the French project paved the way for its rollout in the Spanish market.

The results

More than a hundred audio clips have been added to the Feu Vert France e-commerce site.
One in 10 internet users clicks on an audio clip to learn more before booking a service.
Search engine optimization (SEO) and accessibility are enhanced on pages equipped with this feature thanks to the indexing of transcripts.
The comparative audio clips are excellent and make it easier to understand the differences between higher-end models.
A product catalog enhanced on a large scale through the integration of AI-generated speech.