Feu Vert gives its experts a voice to support online choice

Background

In an environment where technical expertise can sometimes seem complex to customers, Feu Vert wanted to enhance clarity and support on its e-commerce site. The aim was to improve understanding of the services and products on offer, while bringing a more human dimension to the online experience.

To meet this ambition, the company approached EKOO to integrate audio capsules directly onto its pages. This format enhances the voice of Feu Vert experts, while facilitating access to clear, useful and reassuring information for web users. In this way, the voice becomes a relay of trust, serving a more fluid and engaging browsing experience.

The project

Several workshops were organized, both face-to-face at Feu Vert's head office in Écully and remotely, to co-construct the content with the teams. The result was several dozen audio capsules, divided into two complementary sections.

The first covers the services offered by auto centers, such as servicing, oil changes, tire changes and air-conditioning maintenance. These capsules help you to better understand the differences between service levels, and to quickly identify the offer best suited to your vehicle.

The second covers technical products, including batteries, bicycles and accessories. These contents offer simple guidelines to help you make the right choice for your needs.

Each of these capsules, lasting 30 to 40 seconds, is carried by a Feu Vert expert: product manager, member of the digital team or workshop manager. They give practical, reassuring advice.

On some pages, several capsules are offered to enable a clear comparison between offers. This approach helps to guide the user in making a confident decision.

The results

Since the launch of the system, initial feedback has confirmed users' interest in the audio format. The capsules are used as a genuine support tool, accessible, reassuring and useful.

- One web surfer in ten clicks on an audio to obtain information before booking a service
- The most listened-to capsules are those that present several levels of service
- Audio is perceived as a clear, simple and reassuring tool, by customers and in-house teams alike.

Today, Feu Vert is continuing to record new content, with the aim of expanding the coverage of services available online. Voice is gradually establishing itself as a key lever in the digital experience, complementing other advisory channels.

Listen to our audio features at Feu Vert

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