Orange Belgium makes its offers clearer with audio

Background

Orange Belgium offers a wide range of mobile, Internet and TV services, with combined packages designed to meet users' everyday needs. But with all the packages, options and smartphones available, it's not always easy to make the right choice quickly.

To help visitors better understand offers and make their choices more easily, Orange Belgium called on EKOO to integrate audio capsules directly into its product pages.

The project

2 audio capsules were produced to accompany visitors on:
- the Internet + Mobile combined packs page,
- and the page dedicated to smartphones.

Each audio presents the essentials in just a few seconds: how the offer works, who it's for, and the concrete benefits. The tone is direct, reassuring and adapted to visitors in a hurry or connected via their mobile.

The audios are discreetly integrated on the relevant pages, for smooth, natural listening without interrupting browsing.

The results

- 2 audio capsules created to explain packs and smartphones in simple terms
- Direct help at the right moment, so you can choose better without having to read everything
- A mobile-friendly format, ideal for visitors on smartphones
- A smoother user experience, without jargon or information overload.

With this project, Orange Belgium is facilitating access to product information and modernizing the customer experience on its site, integrating voice where it really makes a difference.

EKOO at our customer's

Interested in introducing audio into your business?

Accelerate your sales and transform your customer experience with our solution!