Case study : Méert audio devices: a new way to sublimate century-old know-how

Interested in introducing audio into your business?

Méert audio devices: a new way to sublimate century-old know-how

Background

Méert, an iconic house founded in Lille in 1761, is renowned for its refined gastronomic creations, including its famous filled waffles, exceptional teas and artisan chocolates. Keen to share its rich history and commitment to quality products and ingredients, Méert wanted to enrich its product sheets with narratives.

The project

To achieve this, we put audio features online on their site. Méert called on its culinary experts, such as chocolate chef Rebecca, in-house tea expert Anaïs, and the pastry chef. These artisans were invited to record a series of audios dedicated to their specialties:

  • The head chocolatier shares her passion for creating fine chocolates, explaining the meticulous choice of ingredients and artisanal techniques employed at Méert.
  • The tea expert evokes a wide selection of unique teas, detailing recipes and suggesting pairings.
  • The pastry chef reveals the secrets of making Méert's famous waffles, revealing the traditional steps and tips for preserving their authentic taste.

 

Each audio is carefully designed to highlight Méert's century-old expertise, and the history and tradition that permeate each product.

The results

  • Production and recording of some fifty audio files to enhance product descriptions and offer customers an immersive experience.
  • The audios give customers a deeper insight into the craftsmanship and quality of Méert products, reinforcing their commitment to the brand.

 

Listen to our audio devices at Méert : 

Waffles from Maison Méert

Les Oursons Lait

Saint Nicholas Tea

EKOO at our customer's

Screenshot showing the EKOO audio capsule deployed on the Méert product sheet, where the tea expert speaks via a Méert audio device.
Interested in introducing audio into your business?

Accelerate your sales and transform your customer experience with our solution!