Méert audio devices: a new way to sublimate century-old know-how

Background

Méert, an iconic brand founded in 1761 in Lille, is renowned for its refined gourmet creations: filled waffles, exceptional teas, and artisanal chocolates. Eager to share its rich history and showcase the excellence of its ingredients on its website, Méert sought to enhance its product pages with immersive storytelling that would foster the same sense of connection and personalized service as in-store.

The project

To achieve this goal, audio features were integrated directly into the brand’s website. Méert enlisted the brand’s own experts: the head chocolatier, the tea expert, and the pastry chef. These artisans recorded a series of short clips dedicated to their specialties:

The head chocolatier shares her passion for creating fine chocolates, explaining the careful selection of ingredients and the artisanal techniques used every day at Méert.
The tea expert discusses a wide selection of unique teas, detailing the origins of the blends and steeping times, and offering suggestions for food pairings.
The pastry chef unveils the secrets behind the house’s creations—from its iconic waffles to the full range of Méert’s fine pastries—by sharing insights into texture, traditional recipes, and tasting tips.

Each capsule collection is designed to highlight the century-old craftsmanship and tradition that are woven into every creation.

Beyond the content in its permanent catalog, Méert has made this approach a long-term commitment. Today, the company regularly records new audio content to accompany its limited-time launches and align with its marketing calendar during major holidays throughout the year.

The results

Nearly the entire permanent collection is equipped with about 50 audio recordings to provide an immersive experience for customers.
Excellent performance with new releases: the clips achieve their highest listenership and engagement rates during peak seasonal periods (Christmas, Epiphany, Easter, Mother’s Day, etc.).
Stronger brand engagement: Customers gain a deeper appreciation for the craftsmanship and quality of Méert products, which helps online shoppers feel more confident in their choices.

Listen to our audio devices at Méert :

Waffles from Maison Méert

Chocolate Wafers

Saint Nicholas Tea