Case study: Monoprix brings in producers, partners and in-house teams to guide customers via audio

Interested in introducing audio into your business?

Monoprix involves producers, partners and in-house teams to guide customers via audio

Background

Monoprix, true to its values of community, innovation, and quality, seeks to continually enhance its customers’ experience, both in-store and online. The brand has turned to audio to strengthen this connection and offer personalized support. By giving a voice to its producers, partners, and employees, Monoprix showcases their expertise, presents the stories behind its products in an authentic way, highlights its in-store services, and shares tips for use.

The project

To address these challenges, EKOO has implemented an omnichannel strategy centered on three complementary initiatives:

In-store – Highlighting Producers: QR codes on in-store displays located near the products provide access to audio playlists where producers share the history and unique characteristics of their food products.
In-store – Discovering Services: Audio QR codes on in-store promotional materials throughout the customer journey offer short clips of about 30 seconds to introduce customers to the retailer’s new services.
On the e-commerce site – Product Advice & Industrialization: Integration of audio clips directly into product pages to help online shoppers make choices across multiple categories (fashion, home decor, appliances, luggage). Product managers provide these audio clips to share advice on style, usage, and composition. To accelerate coverage of the online catalog, Monoprix also relies on AI-powered synthetic speech to streamline content creation.

The results

More than a hundred audio clips were created in total to support the store network and the e-commerce site.
Hundreds of daily plays generated on the e-commerce site.
A high-performing omnichannel strategy that connects in-store physical media (point-of-sale displays, QR codes) to the digital shopping journey.
Genuine recognition of Monoprix producers, in-house teams, and services in the eyes of customers.