Case study: Monoprix brings in producers, partners and in-house teams to guide customers via audio

Interested in introducing audio into your business?

Monoprix involves producers, partners and in-house teams to guide customers via audio

Background

Monoprix, true to its values of proximity, innovation and quality, is constantly seeking to enrich its customers' experience, both in-store and online. The brand has turned to audio as a new tool to strengthen this connection and offer a more personalized experience. By giving a voice to its producers, partners and employees, Monoprix enhances their expertise and strengthens ties with its customers. This approach provides an authentic presentation of product history, highlights innovations available in-store, and shares practical advice, all in an engaging and accessible approach.

The project

To meet these expectations, Ekoo has deployed several integrated audio devices:

In-store QR codes, located close to products, give customers access to audio playlists where producers share the history and specific features of their products.
Audio QR codes on POS materials throughout the customer journey, offering 30-second audio clips to highlight new in-store services.
Audio capsules integrated into product pages in the textile section, where product managers share advice on the choice, use and composition of items.

The results

23 audio capsules recorded over 3 sessions, involving 11 producers and partners as well as 5 internal collaborators.
Highlighting products, teams and partners through authentic testimonials.
Enrich customers' omnichannel experience, both in-store and online, on a daily basis.

Listen to our audio features at Monoprix :

Breeder playlist 🧑‍🌾

Playlist services 🗝️