Le Petit Ballon gives its voice to help you choose your wine

Background

Le Petit Ballon, a pioneer in subscription wine sales, has democratized the world of wine by making it more accessible, more fun and, above all, more human. With its educational fact sheets, expert videos and cutting-edge selections, the brand has created a genuine relationship of trust with its customers, whether neophytes or enlightened wine lovers.

It's no coincidence that it was thanks to them that the idea for EKOO was born. By seeking to enrich the shopping experience with a voice that tells the story of the products, Le Petit Ballon inspired what was to become our audio solution. Working with this brand today is therefore a project as symbolic as it is obvious for us.

The project

The aim was to offer a new way of exploring product sheets, adding a sensory and human touch to the customer experience.

A range of audio content has been created to tell the story of bottles, give tasting tips or suggest food and wine pairings, as if you were talking directly to a sommelier.

But the experience doesn't stop at the product sheets: audios have also been integrated on the subscription pages, to guide new customers in their choice and explain the formulas in a simple and engaging way.

The results

- 26 audio products: lively, educational and embodied content, in keeping with the brand's image.

- Double integration: on product sheets to support discovery, and on subscription pages to facilitate choice.

- An enriched experience: more human, more collaborative, and accessible to all customer profiles.

- A collaboration that comes full circle: Le Petit Ballon inspired EKOO, and today continues to innovate with us.

🎧 Listen to the audio features set up with LE PETIT BALLON :

- Batti Batti

EKOO at our customer's

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