Le Petit Ballon gives its voice to help you choose your wine

Background

Le Petit Ballon, a pioneer in wine subscription services, has made the world of wine more accessible to everyone by making it more approachable, more fun, and, above all, more personal.

With its educational guides, expert videos, and carefully curated selections, the brand has built a strong relationship of trust with its customers, whether they are beginners or seasoned enthusiasts.

It’s no coincidence that the idea for EKOO was born thanks to them. As she listened to Martin Ohannessian and Gilles Raison talk about *Le Petit Ballon*, Emilie envisioned an e-commerce experience where the human voice would enhance the customer journey by adding more educational value, emotion, and a sense of connection.

Working with this brand today is therefore a project that is as symbolic as it is natural for us.

The project

The partnership between Le Petit Ballon and EKOO began with a simple goal: to offer a new way to explore branded content through audio.

Short videos were initially included to tell the story behind the bottles, share tasting tips, or suggest food and wine pairings—just like a direct conversation with a sommelier.

The initiative has also been extended to the subscription pages to help visitors make their choice and make the offer easier to understand.

More recently, Le Petit Ballon once again turned to EKOO to celebrate its 15th anniversary.

To celebrate this anniversary, a unique audio experience has been created, featuring a narrative told by seven voices: founders, sommeliers, a beer expert, customers, and members of the Le Petit Ballon community.

A more personal, sincere, and emotional way of telling 15 years of history.

The results

26 audio products: Engaging, educational, and authentic content that reflects the brand’s identity.
A two-pronged approach: on product pages to help customers explore our offerings, and on subscription pages to make it easier to choose.
An enhanced experience: More personal, more engaging, and accessible to all types of customers.
A collaboration that brings things full circle: Le Petit Ballon inspired EKOO, and today continues to innovate alongside us.
An immersive experience: seven voices come together to bring the brand’s 15-year history to life through authentic audio storytelling.

🎧 Listen to the audio features set up with LE PETIT BALLON :