Case study: Petrossian reveals the secrets of its exceptional products through exclusive audios

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Petrossian reveals the secrets of its exceptional products through exclusive audios

Background

Maison Petrossian, founded in 1920 in Paris, is an icon of gastronomic luxury, specializing in caviar and other fine foods. Renowned for its exceptional expertise, the company has always combined tradition with innovation.

Today, the company's aim is to boost e-commerce while preserving its family identity and prestigious heritage. The integration of a modern customer experience, while remaining true to its values, enables Petrossian to reach a demanding clientele in search of refinement and authenticity.

The project

As part of its objective to revitalize its website and better tell the story of its products, Petrossian has chosen to integrate audios narrated by Mikael Petrossian, the company's CEO and product expert:

The foies gras audios are available on the product sheet, along with Mikael Petrossian.
In addition to foies gras, supplementary audios present complementary products to accompany a refined meal, such as smoked salmon and blinis.
Exclusive audio enhances the visual experience of the Advent calendar, immersing customers in a unique sensory experience that combines legend and gourmet delights for an unforgettable Christmas experience.

The results

7 audios on foies gras to discover their origins, specificities and history.
3 additional audios on ancillary products highlight refined dishes that perfectly complement the house caviars. These audios detail how imperfect grains are used for other products, as well as a unique recipe for homemade blinis.
1 exclusive audio feature on the Advent calendar has been added to enrich the shopping experience, featuring artist Johan, who combines illustration and artificial intelligence.

Listen to our audio features at Petrossian :

Foie Gras with Truffles

Baïka Royal Caviar