Case study: Bouygues Telecom simplifies the explanation of its innovative, solidarity-based package : source

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Bouygues Telecom simplifies the explanation of its innovative solidarity package : source

Background

Bouygues Telecom is making a commitment with its latest package, named Source, a solidarity package enabling customers to convert their unused GB into virtual currency to be donated to the association of their choice. The concept, though revolutionary, is complex to understand, especially when the explanations are delivered in written form on the often information-laden website. Bouygues Telecom's aim was to simplify understanding of this package, while at the same time highlighting its solidarity and innovative aspect to customers.

The project

To clarify and promote the benefits of the Source package, we have integrated audio capsules on their site:

Capsules describing the key points of the package, how it works, its advantages and the DNA of the project.
These audios serve as a clear guide for customers, explaining how their unused data can support the causes of their choices. We have deployed these capsules not only on the pages dedicated to the Source package, but also on the main pages, facilitating access to the information essential for an informed purchasing decision.

9 audio capsules put online by 1 contributor
The introduction of audio capsules has considerably improved understanding of the package among our customers, resulting in a marked increase in the online subscription rate.

EKOO at our customer's

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