"Ok Google, do I need an umbrella today? " , "How much does the latest iPhone 13 e cost? " , "How long does a hamster live?" , "Who is the Minister of the Economy?"
It's a fact! More and more people of all ages are talking on their phones, or listening in on asynchronous conversations. The use of voice to buy, search and share is not a fad, but a change in behavior, with over a billion voice searches per month. 40% of adults and 55% of teenagers use voice search daily in the US.
New habits are emerging: moving away from written searches to audio searches. Marketers therefore need to reinvent themselves by focusing on the production ofinnovative forms of audio content that offer quick and accurate answers to users to engage consumers .
Creating this new content to provide audio answers using VOICE TECH tools will bring consumers to your brand. Integrating these new technologies will also be an opportunity to work on your site's natural audio referencing.
#Voice tech: how will it improve your SEO?
When you think of voice, it's hard not to think of Amazon Alexa, Google Assistant, Apple's Siri and Samsung's Bixby. These "intelligent assistants" lead the way in creating shopping lists and music playlists. Making appointments, keeping diaries and changing bedroom lights for their users.
SEO specialists need to start thinking about SEO in relation to spoken word search behavior and information needs. Stop thinking about the written word and start thinking about the spoken word! That's how your content will be picked up by Siri, Cortana and others. And if there's one thing you need to remember about voice SEO, it's that there's only room for one answer in voice assistants!
When focusing onvoice search optimization, it's essential to remember that the virtual assistant can only provide one search result per query.
Voice shopping is valued at $2 billion, and will reach $40 billion by 2022. Global brands such as Domino's, Johnnie Walker and Nestlé have already begun integrating voice technology into their marketing strategies. This is to better connect with their customers.
Are you beginning to wonder how you're going to integrate this new digital voice trend into your marketing strategy without blowing your budgets? But also how can you integrate a voice marketing solution into your website without blowing up your IT department's planning? With the EKOO platform , we bring you a turnkey tool that will give you the voice / path to respond to your customers' new reflexes.
