From simple "debriefings with friends" to the most intimate confessions, voice messages are transforming the way we communicate today. This spontaneous, embodied mode of expression is gradually establishing itself as a genuine alternative to the written word. Why this evolution? And how does EKOO fit into this trend, reinventing the use of voice in digital communication?
A new way of communicating
Every day, billions of voice messages are exchanged around the world. This phenomenon, which was once uncommon, has become a daily reflex, particularly among younger people. WhatsApp, Instagram, Snapchat: all platforms have integrated this feature. Why is this? Because talking is often faster, more expressive... and much simpler than writing.
The voice message puts the voice back at the heart of the message. It allows us to feel emotions: a silence, a burst of laughter, a hesitant tone. A whole non-verbal language reappears in our digital exchanges. According to Victoire Radenne's article in Le Monde, voicemails reveal our age's need for connection, immediacy and narration. They have also become tools for introspection, halfway between diary and improvised podcast.
A narrative more masterful than it seems
Behind the apparent spontaneity sometimes lies the real work of storytelling. Some listen to and edit their vocals before sending them out. We even talk about "controlled orality": we want to be clear, funny, touching. In short, to perform. A break-up, a missed appointment, a win at work or just the day's weather forecast: everything is subject to voice. Some use it as a bond of friendship, others to seduce. And as artist Celia Stroom points out, the vocal can even become an intimate collective work.
For those who suffer from insecurity when it comes to the written word (dyslexia, dysorthographia, or simply a fear of writing badly), voice is a liberation. It offers a smoother, more accessible way of communicating. This is also where voice messages come into their own: they free speech without the written barrier.
How EKOO brings voice to the customer experience
At EKOO, we're listening closely to this sound revolution. This need for voice, authentic storytelling and emotional connection is at the heart of what we're developing. We offer brands the opportunity to integrate these audio capsules online, a powerful way of letting a sincere voice resonate. The idea is to let a real voice be heard, to convey information in a different, simpler way . It's like sharing a memory, even online.
Voice messages for communication: a growing trend
Voice messages have found their place in our lives because they meet very real needs: saving time, making ourselves understood, keeping in touch with others. They've become a mode of expression in their own right, somewhere between personal narrative and emotional connection. And this language is no longer limited to exchanges between friends. On platforms, in online stores, or through experiences like those offered by EKOO, voice is establishing itself as a new way of communicating: more direct, more human, more alive. Voice messages are no longer a fad, but a clear response to our needs: speed, emotional connection, embodied storytelling.
Original article : Victoire Radenne, Le Monde, " Bon, meuf, du coup, je vais te raconter mon petit week-end à Berlin... " : les messages vocaux, nouveaux narratifs de nos vies, published on June 1, 2025.
Read the article on Le Monde
