Team EKOO is delighted to present its latest masterpiece: a comprehensive white paper on new audio trends in the digital ecosystem. We've gone to great lengths to bring you this white paper, which explores the new opportunities for audio in the digital world. Thanks to our expertise in audio capsule integrationReadmore "How to reinvent your digital strategy with the Audio Trends White Paper?"
Parfums Caron, a prestigious French perfume house founded in 1904, has always stood out for its audacity. With this strong identity, conveying the olfactory and emotional content of these fragrances on caron.fr can be complicated. That's why Caron has teamed up with EKOO, and given the floor to Jean Jacques, Caron's perfumer. Readmore "How is EKOO revolutionizing fragrance storytelling at Caron?"
Champmarket, as a leading BtoB champagne retailer, has succeeded in consolidating a solid reputation thanks to its wide range of quality champagne from the most renowned houses. Nevertheless, buying champagne over the Internet can present challenges for consumers. With the aim of making the buying experience more authenticReadmore "Champmarket enhances the expertise of champagne masters with Ekoo"
Jules is a men's ready-to-wear brand offering clothing and accessories for men, specializing in casual and urban fashion collections. Jules calls on EKOO to highlight its commitment to the manufacture of its products and its "in Progress" range. And to provide its customers with style adviceReadmore "How does Jules tell the secrets of her clothes with Ekoo?"
Podcasts are gaining in popularity at a rapid pace. In recent years, it has become one of the most popular and accessible media for listeners worldwide. There are many reasons for this growth. Firstly, accessibility: they are available on many platforms and applications. Then the varied choice, itReadmore "What are the most listened-to podcasts in the world?"
Twitter, the famous microblogging social network, is constantly evolving and adapting to new market trends. The latest is the audio feature. This new feature allows users to tweet voice messages rather than just text. But why did Twitter develop this feature? And how do you use it? Readmore "Twitter and the audio feature: a new way to express yourself freely"
Brands need to rely on strong and original advertising to make an impression on their customers' minds. As David Ogilvy (a great name in post-war advertising in the US and around the world) said so well: "Encourage innovation. Change is our lifeblood, stagnation our death knell". The flagship innovation of recent years isReadmore "Audio advertising: How do brands integrate audio into their communication campaigns?"
Without innovation, brands are overtaken by their competitors and abandoned by their customers. And on the theme of innovation, audio is at the heart of all strategic tech and marketing issues for retail and e-commerce brands. And users are ready for it, as audio is already part of their daily lives. On WhatsApp,Read more "Innovation around audio in 2023"
What is spoken audio? Well, it's all audio content that is not music. Podcasts, radios, books... spoken audio takes many forms. To help you get familiar with the habits of the people who consume it, here are its statistics around the world. Digital audio figures ListenReadmore "Spoken audio statistics in 2022: What are the habits of users around the world?"
When we talk about "auditory memory", the words that come to mind are: audio, ear, sound, voice... . The auditory memory is activated when we listen to music, podcasts, voice messages and even audio books. At the beginning of the year 2022, Le Figaro announced that the famous platform Spotify is launching in the bookReadmore "How to stimulate the auditory memory of customers?"