Selling and presenting a product in a store boils down to putting it on the shelf. There's a lot of competition on the Internet, so it's important to know how to showcase your products and your product sheets. But what is an effective product sheet? It's the one that will help you achieve optimal natural referencing and win over customers.
In this article, we give you all the keys to the perfect cosmetics product sheet here 😉!
# Integrate multiple photos to increase sales
The photo is the key element of a product sheet. It's the element that will spontaneously seduce your customer. When you can't actually see the product, the image is your first reference point. Publish a minimum of 3 photos per product, in a precise order. The first product photo should have a white background. This allows you to visualize the entire product without being distracted by the surrounding scenery. A little tip: product photos on a white background can also be used to sell your product on marketplaces. After all, this is the first thing marketplaces like La Redoute ask you to do when marketing your products.
As a second photo, the product can be placed with a background in line with its universe. For example, if a skin cream contains olive oil, the product could be represented with olive branches.
These two types of photos are important for the customer to understand the product better. You can also add photos of how your customers use the product.
# Naming your products to optimize natural referencing
Customers who use a search engine to find the cosmetics they need save time. They can find the product they're looking for by brand, by use or by skin problem. The key is to help them find your cosmetics. To be well referenced on search engines, you need to name your product precisely. The order of the attributes is important.
The order of the title: First THE BRAND / Second PRODUCT NAME / Third USE. For example: CLARINS / castor oil / dry hair. With this order, the customer immediately understands if your product is right for him.
# Select essential information to write your text
When we write texts for product sheets, we tend to write them with SEO in mind, to the detriment of the commercial and emotional approach. For most customers, the title is all they need to buy. Cosmetic features are often read by customers with skin concerns.
Customers pay much more attention to how to use the skincare product and what its added value is.
To simplify the customer's search, the characteristics can be divided into 3 parts:
- Description of the cosmetic. Describe the product's innovative concept. Why is it different from other products and what is its added value?
- Instructions for use. When and how should it be applied? What is the application time? How should it be applied?
- Ingredients list. Customers like transparency and to understand what they're putting on their skin. Specify the origin of the ingredients and how they were grown. Don't forget to include the YUKArating, downloaded by 25 millionusers.
# Have a salesperson advise you on your site
The success of a good merchant site is that it's a merchant. This means you can promote your sales clerks on your website. Because customers feel alone on a website, they're afraid of making a mistake and can feel confused when they're not accompanied.
What's more,few people read product data sheets in their entirety, because reading requires effort. The customer looks at the photos first, and at the same time has to be convinced in a matter of seconds. The ideal solution would be to have an expert explain the product's features while the customer looks at the photos in your store.
Integrating a voice tip from an advisor for your product is a trick that embodies and gives meaning to the act of buying. It's a real advantage on your product sheet. Customers can listen to an audio clip about the product's use, its specific features and its history. This reassures them and gives them the same experience online as in-store.
