Saint Maclou, the specialist in floor, wall and window decoration, demonstrates its expertise through expert advice. In the stores, advisors are always on hand to provide customers with the best possible support. To ensure that this invaluable advice isaccessible to all, Saint Maclou gives its product managers a voice on their website via the EKOO solution. This article will explore how Saint Maclou offers its customers privileged access to its expertise, providing an experience similar to that in store with an advisor, and in record time.
Saint Maclou uses audio to showcase its products and expertise
Saint Maclou has been distinguished by its commitment to Made in France and its know-how for 60 years. This project highlights its product ranges, from sumptuous rugs to elegant vinyl flooring and refined parquet. It's the product managers who speak through audio capsules on the product sheets. Having co-created and selected their products, they share their expertise with passion, ensuring that each audio capsule highlights the specific features of the products.
A unique immersive experience that revolutionizes the way we communicate online
Choosing the right interior design is a carefully considered process, where every detail counts. That's why we understand the importance of being accompanied by experts who have a thorough understanding of our product ranges. To make this experience more immersive, Saint Maclou uses the EKOO solution by placing audio capsules on its site.
Sometimes, reading product sheets can be complex, and hearing key information directly from product managers offers a deeper, simplified understanding. The aim of this collaboration is to provide their customers with all the information they need to make informed decisions and choose the products that perfectly match their project.
A project completed in record time
It took a month from the idea to the site launch. We brought this project to fruition in record time. A testament to our agility and commitment toefficiency. We recorded the first 30 audio tracks in just one morning. It was a dynamic workshop, at EKOO's Lille offices, creating a moment filled with energy and sharing. This speed of implementation was made possible by the mutual trust andenthusiasm shared by the Saint Maclou and EKOO teams.
The introduction of audio capsules ensures a unique immersion, making it easier to understand product features. With this innovative initiative, Saint Maclou continues to mark its place as a benchmark in the world of home decoration. The brand combines traditional craftsmanship with contemporary innovation to fully satisfy the needs of its customers.
