Voice messages: United States vs. France, voice is becoming the new reflex
Voice messages are no longer just a handy tool. They are redefining our communication habits, both in the United States and in France. Two recent studies conducted by Preply in the United States (1,000 respondents) and France (1,500 respondents) confirm a strong trend: voice is becoming a conversational standard. The question is no longer whether […]
Voice search in 2025: key figures, e-commerce, and business challenges
Voice search is no longer a trend. It has become a central interface between consumers, brands, and search engines. According to a study published in October 2025 by Marketing LTB, an international agency specializing in data-driven marketing strategies, more than 50% of online searches are now conducted via a voice assistant.
E-commerce 2026: Top immersive solutions to transform your product listings
The e-commerce landscape is becoming saturated: with more than 28 million retail websites expected by 2025, a simple photo on a white background is no longer enough. To stand out in this digital ocean, brands must break the fourth wall. The goal? To offer a seamless experience where product information becomes a sensory interaction. Here is […]
Why integrate audio on your product pages?
When voice transforms the digital customer experience. In an increasingly connected world, our lifestyles are changing and our consumer habits are evolving. E-commerce is a perfect illustration of this phenomenon: according to Textemaster, there will be over 28 million e-commerce sites worldwide by 2025. French e-commerce, on the other hand, is [...]
The rise of emotional voice AI: a new era for customer relations?
Emotional voice AIs are shaking up the traditional codes of customer relations, paving the way for a more human experience. Voice assistants no longer just answer: they feel. Thanks to advances in artificial intelligence, some synthetic voices are now capable of detecting and simulating emotions, transforming the customer experience. But [...]
Vocal storytelling: an asset that makes all the difference
In a world saturated with images and text, voice storytelling is making a strong comeback. Podcasts, voice assistants, audio capsules... audio content is exploding. In fact, according to mediametrie, over 22 million podcasts are listened to or downloaded every month in France. Brands are banking on audio marketing to reach their customers in new ways. And it's working. [...]
Voice cloning: an innovation that pushes back the boundaries of audio
Voice cloning, long the preserve of science fiction, is now a technological reality that is transforming audio. Thanks to artificial intelligence and advances in voice synthesis, it is now possible to reproduce a human voice with stunning fidelity. This is a revolution for audio creation, podcasts, dubbing and voice assistants, which are becoming [...].
Audio QR Codes to enhance the customer experience
In a world where consumer expectations are constantly evolving, customer interaction is becoming increasingly immersive and personalized. Audio QR codes are emerging as a major innovation, transforming the shopping experience into unique and memorable moments. As a result, more and more brands are adopting this technology to enrich the customer experience. But [...]
Ekoo: Winner of the Paris Retail Week 2024 Trophy
Paris Retail Week has become a must-attend event for retail and e-commerce players. Every year, the show brings together thousands of professionals to discuss the innovations and trends that are transforming the world of retail. Whether it's to discover new solutions, take part in conferences or meet experts, the [...]
Integrating audio on your website: from simplicity to customization
In a world where multimedia content is increasingly enriching online experiences, audio is emerging as a strong new trend. Whether for podcasts, product announcements or welcome messages, integrating audio elements can simply transform the user experience on your e-commerce site. But how do you go about integrating [...]
