Ekoo: Winner of the Paris Retail Week 2024 Trophy
Paris Retail Week has become a must-attend event for retail and e-commerce players. Every year, the show brings together thousands of professionals to discuss the innovations and trends that are transforming the world of retail. Whether it's to discover new solutions, take part in conferences or meet experts, the [...]
Integrating audio on your website: from simplicity to customization
In a world where multimedia content is increasingly enriching online experiences, audio is emerging as a strong new trend. Whether for podcasts, product announcements or welcome messages, integrating audio elements can simply transform the user experience on your e-commerce site. But how do you go about integrating [...]
Artificial Intelligence for Innovation at Ekoo
At Ekoo, we believe in the power of AI to transform the way our customers interact with their audiences. We work every day to develop advanced AI-based tools to improve audio relevance while reducing creation times. There are two main areas of focus. On the one hand, there's [...]
Ekoo: Winner of the 2024 E-commerce Startup Award by Fevad and KPMG!
In the prestigious setting of the Fevad x KPMG 2024 competition evening, influential entrepreneurs and innovative minds gathered to celebrate the companies transforming the digital and retail landscape. This prestigious event, held at the MEDEF in Paris, rewarded Ekoo as E-commerce Startup 2024 [...].
The little-known benefits of audio in marketing
Sound is capable of arousing emotions, evoking memories and creating a sense of belonging. And it's often more direct and authentic than visual media. Studies in cognitive neuroscience suggest that the human voice can activate the brain's emotional networks more effectively than text. With [...]
How does Nocibé use audio to highlight its expertise and promote its products online?
Nocibé, the famous cosmetics brand, highlights its expertise and promotes its products in an innovative and accessible way. The brand gives a voice to its product managers through audio capsules in its product sheets. In this article, we will explore how Nocibé transforms the online shopping experience into a personalized and enriching experience for its customers, just like in store. How Nocibé shares the advice of [...]
How to expand your audience through audio with EKOO?
For e-tailers, expanding their audience and building loyalty is becoming both costly and complicated. Adapting to new consumer habits is important if you want to be as close as possible to your customers. Increasingly, audio, in particular voices and podcasts, are taking on an important role in our content consumption. In this context, [...]
How does audio tell the service story?
Users are increasingly searching for information via their smartphones. This is why the need to make web content more accessible is becoming crucial. Sectors such as health insurance, postal services, services on product pages or telephone packages need solutions to clearly explain their offers. Often, the quantity of information [...]
How is Artificial Intelligence revolutionizing the world of audio?
At the heart of today's technological revolution, artificial intelligence (AI) associated with audio is booming. It is beginning to revolutionize the audio industry as we know it. According to Ekoo's white paper on the new uses of audio in digital marketing, global giants have already been investing in this field for several years. [...]
How does Saint Maclou convey its expertise and know-how on its website through audio?
Saint Maclou, the specialist in floor, wall and window decoration, demonstrates its expertise through expert advice. In the stores, advisors are always on hand to provide customers with the best possible support. To ensure that this invaluable advice is accessible to all, Saint Maclou gives its product managers the floor on [...].
