It's time for Human Resources to innovate their employer branding strategy. To attract your future employees: take care of your image, emphasize your values and don't hesitate to involve your current employees. How do you ask? With audio. We explain how audio innovation can help you stand out from the crowd in your recruitment strategy.
Audio embodies the employer brand
In a world where CSR initiatives are extremely important (in the eyes of consumers and professionals alike), every company has a duty to communicate its values and commitments. This is even more true for young people. Indeed, 62% of young job-seekers choose their employer on the basis of its environmental performance.
Audio is the perfect solution for embodying your CSR initiatives, and therefore your employer branding strategy. An opportunity for your teams to speak out and address customers directly.
Picard, one of France's favorite brands, has already lent itself to the exercise.. On its e-commerce site, product managers talk about the specifics of the labels that certify the quality of their products. You can listen to an audio testimonial on the Label Rouge (for meats), as well as the MSC and ASC labels (for fish). With audio, the teams embody their social and environmental commitments by recounting the meaning of their labels through their recipes.
The teams talk about their jobs
To grow your team, let your teams talk about their jobs! They're the people best placed to tell the story of their adventure and their journey within the company. With authentic testimonials, you'll make candidates want to apply to your company.
Online bank Monabanq has adopted audio as part of its employer branding strategy, with a poster campaign running throughout the Lille area. The aim is to promote in-house talent by giving them the chance to talk about the variety of their career paths, and to help applicants discover the variety of jobs at Monabanq. It's a way ofillustrating their campaign signature #LesGensAvantLeCV. To this end, the brand is giving the floor to 5 of its employees (Gautier, Manon, Souheyla, Guillaume and Stéphania) to recount their own experiences within the company.
Stéphania chose to highlight her youth, as Monabanq was her very first job after graduating from high school. Stéphania, for her part, talks about her professional reconversion, as she is a former florist.
The Monabanq poster campaign consists of 5 posters, one for each employee. On each poster, a QR Code is integrated to listen to the testimonial of the employee it corresponds to. All you have to do is scan it, then listen. We'll let you try it out 😉👇🏼
These examples show that it's possible toinnovate your employer branding strategy with audio. What are you waiting for to give your teams a voice?
