French frozen food market leader Picard is looking to enhance the expertise of its recipe development teams and embody digital. It's the start-up Ekoo that's helping it achieve this, thanks to audio testimonials. We tell you all about it.
Why is Picard adopting audio in its digital strategy?
The Picard brand wanted to embody its website and promote its teams by telling the secrets behind its recipes. The Picard teams have been working for over 1 year on their recipes, particularly those concocted especially for the Christmas season. Some of them, moreover, require specific know-how. Picard wants to share this with its customers.
Our chefs are true enthusiasts and culinary experts. They work for an entire year to come up with gourmet recipes for the holidays. So they're in the best position to speak out and reveal the secrets of their own recipes to customers. In their audio testimonials, they tell their authentic stories:
- Flavours and aromas
- Consumption methods
- Texture play
- Culinary techniques
- ...
Picard product managers in audio workshop
What's more, Picard wants to test a solution that meets new customer needs: audio. If you don't know, you should know that audio is this year's digital trend! Internet users don't read anymore.
In May 2022, the Picard brand overhauled its Picard&Nous loyalty program. The program is comprehensive, generous and close to customers. That's why the brand wanted to give a voice to David Gosse, its Customer Marketing Manager, so that he could describe and embody every feature of the project he himself implemented. The Ekoo solution perfectly complements this desire to be close to customers, since the man at the head of the project speaks directly to them.
On the page dedicated to the Picard&Nous loyalty program, you'll find 4 audio widgets in the Picard colors. Each of these testimonials explains a feature of the loyalty program:
- Program benefits
- How do I register?
- How do I collect points?
- How can I use my points?
Audio testimonials to explain loyalty program features
listen to david gosse's audio testimonials
An e-shop to listen to
Our ears are put to the test on Picard's e-commerce site. In the "Merry Christmas" section, a page has been created for the occasion, entitled: "The secrets of our products to listen to". It lists all the festive recipes that have been audio recorded. On each product page, you'll find an audio widget in the colors of the Picard Christmas range.
Picard didn't stop at Christmas recipes. Product chefs also reveal the secrets of permanent recipes. So you can even listen to a culinary expert's advice on your favorite dish! As with the Christmas recipes, an audio widget is integrated into the product pages. The widget is in the brand's colors.
On the e-shop, you can also listen in on the secrets of labels like Label Rouge for meats, or ASC and MSC for fish. In fact, the Picard team talks in detail about the food labels that certify the quality of their products. It's the perfect way to highlight the brand's values and commitments.
What you need to know about the Ekoo x Picard collaboration
Thanks to the Ekoo audio solution, Picard benefits froman authentic, embodied e-commerce site. Expert teams whisper in customers' ears:
- The secret of their recipes
- Their cooking tips
- Their commitments thanks to audio testimonials dedicated to the various labels
- Loyalty program features
From now on, Picard's e-shop is unlike any other frozen food distribution site.
