Are you interested in new technologies and innovations? If so, don't hesitate for a moment to keep up to date with the NRF. Despite the difficulties tech shows have had to face due to the health crisis, they're back with a vengeance with even more striking innovations.
But first, what is the NRF?
The NRF, or more precisely the NRF Retail's Big Show, is an annual trade fair held in New York. The National Retail Federation is the show's organizer. It is the world's largest retail association, and yes, that's right!
For retailers, there's no doubt that NRF is the must-attend event of the year. According to an article inEcommerce Nationalit's an international event, bringing together tens of thousands of people. In fact, there are usually 38,000 participants, including 800 exhibitors, 300 speakers and 16,000 retailers.
For the year 2022, NRF Retail's Big Show took place from January 16 to 18, 2022. During this season, foreign participants accounted for 28% of the total.. For 2023, this event will kick off with an opening evening on January 14, followed by 3 days of conferences and exhibitions, from January 15 to 17. The show takes place at the Jacob K. Javits Convention Center in New York City. Javits Convention Center in New York City.
Why and how are French start-ups selected and presented?
Taking part in NRF Retail's Big Show is a golden opportunity, not only for retailers, but also and above all for start-ups. After all, start-ups are tiny, fledgling companies, most of them founded by new talent. The New York tech fair is therefore the perfect opportunity to make yourself known to the world.. It's also an opportunity to meet new people, present your concept, and why not, find new customers, partners...
French start-ups are obviously among the exhibitors at NRF. But the competition is tough. Getting a place at NRF is not for everyone. If you are a French start-up and would like to present your innovative concept at the show, the Business France must select you.
You're probably wondering what Business France is. Well, it's simply an organization affiliated to a number of ministries, including the Ministry of the Economy and Finance. Its aim is tohelp French companies shine on the international stage. That's why Business France is in charge of selecting the most suitable French start-ups to represent France at the NRF in New York.
According to an article in L'Usine Digitalemore than 50 French start-ups applied to Business France. Only 1 out of 2 were selected. Each of them came up with more different innovations than the others: artificial intelligence, solutions to improve logistics, alternatives to avoid waste...
Lille-based start-up Ekoo has applied to take part in NRF Retail's Big Show 2023. The answer will be announced on October 13, 2022, at a special event organized by Business France, to which the press will be invited. Will they be among the chosen few? To be continued...
Ekoo: an innovative start-up joins the NRF adventure
The adventure NRF Retail's Big Show adventure continues in 2023 ! This time, the New York show will take place from January 14 to 17. Among the French participants, this year you'll have the chance to catch a glimpse of the incredible start-up Ekoo! Johann and Emilie, co-founders of Ekoo, are extremely proud and happy to be able to take part in NRF 2023, a long-awaited and much-appreciated event throughout the world. These two enthusiasts are looking forward to meeting and talking with you at the New York show.
But what exactly does Ekoo offer? It's a young company offering its customers a bold new solution: communicating through audio. Do you need a product sheet, a customer review, or advice from your sales staff? Don't worry about the written word any longer, and switch to the Ekoo solution.
